Samsung phones are brighter than Apple phones

Learn about the Super Retina display and the Super Retina XDR display on your iPhone

Learn how to use the Super Retina display on your iPhone X, iPhone XS and iPhone XS Max and the Super Retina XDR display on your iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro and get the most out of your iPhone 12 Pro Max.

The Super Retina display on the iPhone X, iPhone XS and iPhone XS Max as well as the Super Retina XDR display on the iPhone 11 Pro and iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max were made Developed according to the very highest standards of Apple. We believe these are the best OLED displays ever shipped in smartphones while also offering the best color accuracy in the industry. The Super Retina and Super Retina XDR displays have incredible contrast, high brightness and a wide color gamut in cinema quality. Coupled with the best color management system, all colors are precisely calibrated to deliver the best viewing experience.

High dynamic range

Super Retina and Super Retina XDR also feature High Dynamic Range (HDR), which provides a wide range of dark and light areas in photos and videos. Deep black and brilliant white are displayed, as are the many intermediate levels that add tension to the image. Photos become more vivid - and in Dolby Vision, HDR10 or HLG they pull the viewer even more under their spell.

OLED technology

The Super Retina and Super Retina XDR displays use OLED technology (Organic Light Emitting Diode). Super Retina and Super Retina XDR include further improvements over traditional OLED displays to deliver an incredible viewing experience that meets the high standards of the iPhone for the first time.

The contrast ratio and resolution achieved with OLED technology are impressive. There is no backlight. Instead, with OLED, light is emitted via every single pixel, which makes a thinner display possible. The Super Retina and Super Retina XDR displays master the challenges of traditional OLED displays with their high brightness, broad color support and the best color accuracy in the industry.

If you look sideways at an OLED display, the colors displayed may be perceived slightly differently. With reduced display brightness in front of a black background, there may be slight blurring or color changes when scrolling. These are characteristics of OLED and represent normal behavior. If the device has been used intensively for a long time, slight visual changes may also appear on the display. Corresponding phenomena, which are also normal and to be expected, include a burned-in image, i.e. an image that is still visible on the screen when the following image is already displayed. This can happen in more extreme cases, such as when an image with a high contrast ratio is displayed continuously for a long period of time.

We engineered the Super Retina and Super Retina XDR displays to give the best results in the industry in reducing OLED burn-in effects. This includes special algorithms that monitor the use of individual pixels in order to generate display calibration data. Your iPhone uses this data to automatically adjust the brightness levels for each pixel as required in order to reduce visual effects caused by "burn-in" and to ensure a uniform viewing experience.

In addition, all displays, including OLEDs and LCDs, may decrease in brightness as the display ages over time. This can happen with any consumer electronics product.

Get the most out of Super Retina and Super Retina XDR displays

With the latest version of iOS, your iPhone has been specifically designed to minimize the effects of long-term use and to extend the life of Super Retina and Super Retina XDR displays. Here are some additional tips to get the most out of your Super Retina or Super Retina XDR display:

  • Update your iPhone to the latest version of iOS. As soon as an update is available, you will receive a corresponding message. Under "Settings"> "General"> "Software update" you can also check whether an update is available.
  • With auto-brightness you automatically adjust the brightness of your display to the existing ambient light conditions. This setting is enabled by default. To check this setting, go to Settings> Accessibility> Display & Text Size, scroll down, and turn on Auto-Brightness.
  • Set your iPhone to turn off the display when you are not using it. It is advisable to set a shorter period here. The setting can be adjusted under "Settings"> "Display & Brightness"> "Automatic lock".
  • Avoid displaying still images at maximum brightness for long periods of time. If the display of an app stays on when you are not actively using your iPhone, you can temporarily reduce the brightness via the control center.

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