IPad sales are increasing

Tablet boom? Apple sells more MacBooks, fewer iPads

The PC market is weakening and is the tablet boom to blame? Apple, of all people, is now the exception to the rule.

The PC industry has been complaining of a drop in sales for years. According to experts, this is due to the tablet boom. A change that was initiated by Apple with the iPad. It is all the more astonishing that Apple has evidently turned out to be an exception to the rule with the latest quarterly figures. While iPad sales decline, MacBook sales are increasing.

IPad sales fell in the third quarter compared to the second fiscal quarter by almost a fifth. In a year-on-year comparison, it fell by nine percent to just under 13.3 million devices. Market researchers are still expecting that the device class will overtake traditional PCs in terms of numbers in the coming year. However, with the market leader's decline in sales, the question arises again whether the tablet boom is taking a break or whether the device class has passed its peak.

Students pick up the MacBook

"That's nothing to worry about," Cook told the Wall Street Journal about the drop in sales on the iPad. One reason is that the quarter was more heavily influenced by purchases for the next academic year, which means that notebooks have sold better. Mac computer sales improved 18 percent year-on-year to 4.4 million devices.

"We believe the category is just beginning," Cook said of the iPad prospects. The latest deal with IBM to bring more Apple mobile devices into businesses will be a catalyst for growth.

Apple remains a money machine

Nonetheless, Apple remains a money machine thanks to strong sales of its iPhones. In the past quarter, the group made $ 7.7 billion (€ 5.71 billion) in profit. That was 12.3 percent more than a year ago. Sales improved in the third fiscal quarter, which ended at the end of June, by 6 percent to 37.4 billion dollars, as Apple announced after the US market closed on Tuesday.

IPhone sales increased 13 percent to 35.2 million devices. The quarter is often characterized by restraint, because it is foreseeable that the new iPhone models will come in the fall.

Apple is catching up in growth markets

The high iPhone demand was to a large extent borne by countries such as China, Brazil, Russia and India, as Apple CEO Tim Cook told the Wall Street Journal. In China alone, iPhone sales have risen by 48 percent.

Business in these so-called growth markets has so far been dominated primarily by manufacturers of inexpensive devices with the Google Android operating system. With the new iPhone growth, however, Cook's strategy of not entering into a price war there and instead waiting until there is enough solvent demand for the higher iPhone prices could work.

Apple has a particular eye on the world's largest smartphone market, China. Sales there rose by 28 percent year-on-year. With a good 5.9 billion dollars, around 16 percent of Apple's revenues came from the country. The sale of Mac computers has risen by 39 percent.

Forecast: Will the new iPhone come later?

With a sales forecast of 37 to 40 billion dollars for the first quarter, Apple disappointed analysts' expectations. The share initially fell by 0.75 percent after the trading session. The rather cautious forecast could point to a launch of the new iPhone models only at the end of September, suspect the stock exchange traders. Because there is expected a very strong demand for the new devices, which, according to media reports, should have larger screens with diagonals of 4.7 and 5.5 inches (just under 12 and just under 14 cm). According to the "Wall Street Journal", Apple ordered 70 to 80 million new-generation iPhones for the first round of production.

Smartwatch "iTime"?

As usual, Cook did not provide any information about the launch of new devices, but once again promised an "unbelievable product pipeline". In addition to new iPhones, a smartwatch is also expected from the group. On Tuesday, a patent application for a device called "iTime" surfaced on the Internet

In the three quarters of the fiscal year, Apple bought 29 other companies in addition to the headphone provider Beats, the conference call said. The group has traditionally kept its acquisitions secret as far as possible. The three billion dollar Beats purchase is expected to be completed in the current quarter. Apple's cash reserves continued to grow to $ 164.5 billion.


(APA / dpa / Red.)