Why publishers give their content to Flipboard

Are you already freaking? I've been flipping for almost two years now and after a few initial difficulties, Flipboard is now one of my best sources as a traffic booster.

Pinterest is still in first place, but unfortunately Pinterest hasn't been what it used to be for about a year. Unfortunately, there are many fake accounts that steal pins and then redirect to their own page. In addition, Pinterest has been offering paid ads for over a year, which has further limited the reach of many pinners. Nevertheless, I don't want to complain, because just like Facebook, Instagram etc., Pinterest is also free and I still pin every day and am grateful that this option is free.

Flipboard as a traffic booster for blogs

But now to Flipboard. I used to have the app directly on it on my Android phone and even then I was wondering what it was. I then deleted it directly and it wasn't even there on my previous iPhones. But then I heard that many of my food blogger colleagues are active on Flipboard and receive some traffic from there.

That's why I took a closer look at the topic two years ago and created an account. This is very easy and free of charge.

But what is Flipboard?

Flipboard is a social messaging app and is used by 145 million users worldwide every month to discover or share content. It was launched in 2010 and has quickly grown to over 100 million monthly users. The app functions as a news page, in which mainly current posts and topics from blogs, social media and news sites or magazines can be found. Of course, it can also be accessed via laptop, PC, etc.

On the start page, interests that you defined beforehand are predominantly presented, in which you can scroll or flip. By clicking on it, you will be taken directly to the page and can continue reading there. Furthermore there is the possibility to flip and / or comment on the article in one of your magazines.

Create a Flipboard as a traffic booster account and create a magazine

As already written above, this is easy with an email address and then you can start setting up your magazines straight away. First you will be asked about your interests and you can choose some or skip this point. Then you can create different magazines.

I've basically created a main magazine to which I upload all my contributions, and then other topic-specific magazines, some of which are also group magazines. I invite other bloggers to these group magazines via an invitation link so they can also contribute.

Flipboard Publisher Status

You can apply for publisher status directly when you register. An RSS feed must then be submitted here and this is usually checked. I applied for publisher status afterwards. It took forever and then I was initially rejected. I tried again and then it worked. It was apparently due to a faulty RSS feed.

So far, however, I have not been able to determine any advantages in the publisher status, except that the articles sometimes appear on Flipboard directly after publication on my blog through the RSS feed.

Flipboard storyboards

Storyboards are relatively new on Flipboard and not all users have access to them yet. I'm one of the lucky ones who's been able to create the storyboards for a while and they bring a whole new Flipboard experience to life. In storyboards you can put several contributions on a topic. For example, before Christmas I created a storyboard with: Advent / Christmas and one with New Year's ideas shortly before New Year's Eve. In the new year, a storyboard revolved directly around the topic of losing weight.

The storyboard receives a cover picture and a description as well as a number of selected article links on this topic. The statistics show an overview of how often the storyboard and the individual posts were clicked or accessed via url. You can also see how many followers you have gained through a storyboard.

Examples of successful posts on Flipboard

In August 2020 I published a recipe for a Finnish oven pancake that went through the roof in no time. So strong that my hoster could no longer handle the traffic. I had 40,000 views in a single day. Not all of them came from Flipboard, of course, but Flipboard was the deciding factor here. Strangely, if it starts off well on Flipboard, it also works very well on the WP app, and in the front there, this insane number of users came to my blog.

Of course, this is not always the case, but usually I can expect 1000 to 2000 hits via Flipboard on the first day when a new food article is published. That's not bad, is it?

Is there a strategy for Flipboard?

If there is one, I have unfortunately not yet recognized it. Of course, it makes sense to flip your posts into many topic-relevant magazines so that non-followers can also see them.

However, you can never say in advance which contributions will go well and which will not. I have the impression that Flipboard users like simple things and then also like to freak out and fondle.

Flipboard as a traffic booster - traffic source no.3

After organic search and Pinterest, Flipboard is now number 3 of my traffic sources and I'm really happy that Flipboard exists.

Are you already on Flipboard and what are your experiences?

If you have any questions, please write me an email and I'll try to answer them. In the meantime, I have already successfully brought 5 of my blogger colleagues to Flipboard.

You can find more blogger tips here: