How do you build credibility

Credibility: That's why it's important

You should recognize them not by their words, but by their deedsis the name of a saying derived from the Bible. He sums up the dilemma surrounding the term credibility quite well together. Because believing is not knowing and until we have it in black and white, we have to trust a person. If it is alien to us, we usually realize after a while whether things are actually going to be implemented or whether the air is still hot. Why credibility also plays a major role in professional life ...

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Credibility Definition: When someone appears credible

Credibility literally means that someone or something is worthy of us to believe in him or her. So it is one Quality that we ascribe to others.

In law, but also in psychology, political science, public relations, market research and communication science, credibility has been going on for several years intensively researched. In English, credibility means credibility or belief.

Synonymous with credibility In addition to the foreign word credibility, there are the following terms:

  • sincerity
  • authenticity
  • authenticity
  • honesty
  • seriousness
  • credibility
  • naturalness
  • originality
  • plausibility
  • Honesty
  • Respectability
  • security
  • Irreversibility
  • Incontestability
  • Invulnerability
  • Indisputability
  • irrefutability
  • trustworthiness
  • reliability

As the synonyms above show, sits down So credibility from different components together. The following are of great importance:

  • honesty

    Anyone caught lying is putting their credibility at risk. It is far more difficult to regain trust that has been lost than to stick to the truth from the outset. This does not mean that you have to tell every colleague everything about yourself, you are very much allowed to set yourself apart.

  • transparency

    Make an effort to communicate openly and clearly. Those who always present their goals and interests in a comprehensible manner appear to others to be “predictable” and therefore reliable in the long term.

  • Commitment

    This point goes one step further than the previous one: put your words into action. Whoever only promises, but never keeps, appears implausible. This also means that you aim for feasible goals and not arouse unrealistic hopes.

  • authenticity

    Someone appears authentic who is aware of their own strengths and weaknesses, but can also handle them with confidence. They don't have to pretend to be who they are not.

  • consistency

    The point here is that you don't get caught up in contradictions. This is important both on the action level and on the communication level: You cannot tell one colleague that you cannot accept any work because you have so much to do yourself and the next moment you will relieve another colleague - that is noticeable, it's tantamount to a lie.

Gapes one Gap between self-perception and perception by others, one speaks in English of credibility gapso a "credibility gap". This can have serious consequences at times.

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Credibility in the world of work

How did the former UN Secretary General Kofi Anan put it so beautifully? Only promises that are kept, are promises that count! Those who take the above-mentioned aspects of credibility to heart will be trusted by their fellow human beings. in the professional and private it is about maintaining trust: this is the only way to retain people.

This can be easily seen from current scandals: If, for example, an automobile company cheats for years on emissions, it leads to Shattering credibility: Product loyalty suffers, business partners drop out, potential customers are lost.

The linchpin of credibility are Trust and acceptance. A company can only survive if it receives or increases both of its customers and employees.

This requires a targeted credibility strategy that is made up of different components of action composed of:

  • communication

    You meet on an equal footing with employees and customers, and strive for mutual communication. The respective needs and values ​​of the communication partners are clarified and, if possible, integrated into their own actions.

  • responsibility

    A company faces up to its responsibility by bearing the consequences for its actions in the event of damage, for example paying compensation to consumers like the car company VW in the emissions scandal - at least in the USA. It should also align its future actions accordingly and, for example, act more sustainably.

  • innovation

    This is primarily about your problem-solving skills. Anyone who approaches existing problems as solution-oriented as possible increases acceptance among employees and customers.

The same applies to the manager: When the employees no trust in their supervisor apparently there is a credibility problem. Due to bad experiences, the manager is perceived as not reliable and inauthentic.

This can be seen when empty promises are made. But also that The phenomenon of preaching water and drinking wine falls into this area: someone who full commitment and overtime from his employees expects, announces austerity measures, but at the same time pays its managers huge bonuses, also loses credibility.

But credibility is not a one-way street. An employee who calls in sick, but is seen pissed off the next day at a party (despite alleged flu) or lifting heavy objects (although he has a herniated disc), Of course, it also loses its credibility.

Credibility: trustworthy professions

In its 2016 study, the Society for Consumer Research (GfK) carried out a Mood picture of professions obtained who are considered trustworthy.

Not surprisingly since the financial crisis in particular Bankers have a problem with credibility. However, this can be seen above all in Europe: in Germany, only 43 percent trust financial experts, compared to 67 percent worldwide.

In India, on the other hand, it is completely different: 88 percent of all Indians in the GfK study from 2014 thought experts from the Financial industry for trustworthy. The credibility of certain professional groups is therefore not equally restricted everywhere.

As the study shows, one professional group (and has been for years) is the undisputed leader: the firefighters. You share first place with the paramedics. In this case, there is actually worldwide agreement: People who help in an emergency, one ascribes a good character. They are assessed as particularly trustworthy and often receive values ​​of more than 90 percent.

And the helping professions are closely followed by the Professional groups around the transport of traffic: Even if the frustration in the case of strikes is correspondingly high, locomotive, bus, subway and road drivers are very popular with Germans. With a value of 89 percent, they come in sixth of the most trustworthy professions and are on par with doctors.

The Service industry in the IT sector please, Germany trusts its computer and software experts 14 percentage points more than in the European comparison.

However, it looks bitter for journalists: As the list below shows, this profession is considered to be untrustworthy and therefore not very trustworthy not considered to be credible.

Credibility: Who the Germans Trust

  • Firefighters: 96 percent
  • paramedic: 96 percent
  • Nurses: 95 percent
  • pharmacist: 90 percent
  • doctors: 89 percent
  • Locomotive, bus and tram drivers: 89 percent
  • Pilots: 87 percent
  • Engineers / technicians: 86 percent
  • Teacher: 82 percent
  • police officers: 82 percent
  • Farmers: 78 percent
  • Craftsman: 77 percent
  • Architects: 75 percent
  • Judge: 75 percent
  • Lawyers: 72 percent
  • taxi driver: 71 percent
  • soldiers: 66 percent
  • Officer: 62 percent
  • Pastors / clergy: 61 percent
  • mayor: 59 percent
  • Computer specialists: 59 percent
  • Market / opinion researcher: 59 percent
  • Entrepreneur: 54 percent
  • Dealer / seller: 52 percent
  • actor: 48 percent
  • TV presenters: 48 percent
  • banker: 43 percent
  • professional athletes: 42 percent
  • Journalists: 36 percent
  • Advertising professionals: 27 percent
  • Insurance agent: 22 percent
  • Politician: 14 percent

That in the age of fake news suddenly too questionable sources as equivalent to fact-based sources recognized should make a decisive contribution to discrediting this profession.

But it can still get worse. As in previous years, cut too Politicians worst from. You are trusted by only 14 percent of all Germans. But there is an exception. Mayors are in a much better position: In the 2014 study, 55 percent of all respondents trusted their mayors.

This is not least due to the proximity: you meet your mayor far more easily and learn about him in connection with tangible problems than is the case at the national level.

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