It impresses girls to make their own music
YouTube phenomenon "Lo-fi study beats" What's behind the learning soundtrack hype?
More and more Youtube users click on videos with titles like "Instrumental beats to study". But are there really so many people in the learning fever who listen to pieces that are not vocal for self-motivation? We get to the bottom of the hype.
From: Matthias Scherer
Status: 07.03.2018 | archive
For a few months now, videos and live streams with similar titles have repeatedly appeared in the recommendations of many music-loving YouTube users. For example, they are called "Lo fi beats to chill to" or "24/7 lo fi hiphop radio". The images for this almost always consist of motifs or gifs in anime style: girls crouching at their desks and staring in front of themselves. The music corresponds to the description: crackling snares, hi-hats, jazzy piano strumming and here and there a guitar. No singing, no rap parts.
In addition to the very meditative effect of this music, what is particularly impressive is its popularity: There are innumerable channels on the same topic. The number of followers ranges from a few hundred people to several hundred thousand. The YouTube channel "ChilledCow" has just under a million subscribers, the channel "Chillhop Music" has almost one and a half million. Who would have thought YouTube was so full of hardworking learners?
How many viewers actually used these channels to snoop for exams, of course, no one can say.
The fact is: An enormous community has formed around the "Lo-fi study beats" - the chat windows of the live videos are highly active, the comments range from simple statements such as "I like that song " to super deep food for thought.
"Do you think the poor will always fight the rich? I mean, it's been like this for thousands of years"
- YouTube user soulblast10
Most of the music that runs in the YouTube mixes comes from Soundcloud beat makers who submit their tracks to the operators of the channels. There is now also a Chillhop record label that gives beatmakers from the Netherlands the opportunity to officially release their music. Last year there was even a first party in Paris where some of the "Lo-fi study beats" artists played.
Chillhop A&R Scout Simon Leidner (who also tinkers under the name Philanthrope Beats) hopes that these IRL actions are just the beginning - and that people will soon not just be letting the sound play on the side.
"From an artist's perspective, it's always nice when people actively listen to your music because when I'm producing the music, I don't think, 'Somebody could hear that in the background,' but I'm already wondering where to put a hi -Has taken out or put in a break. Maybe you can somehow take that to the next level so that the listeners can see what's behind it. "
- Chillhop employee Simon Leidner in a PULS interview
The hype surrounding the "lo-fi study beats" goes well with the way people listen to music these days. It's not so much about discovering your own bands or songs anymore - people want to hear something that suits their current mood. And regardless of whether people actually hear the "Lo-fi study beats" to learn or not - everyone has to come down.
Broadcast: Plattenbau from 07.03.2018 - from 7 p.m.
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