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Social Media Marketing: How You Can Make Money With Instagram

Instagram is now one of the most popular social media platforms. The app was released in October 2010 and has around one billion users today. With this enormous reach, it makes sense to use Instagram as a marketing tool and to find ways of how to deal with Instagram moneyto earn can. At the same time, this opens up a new career opportunity.

Stories of Influencerswho have their money with sponsored posts earn, there are many. But how exactly do you have to go about building a good profile on Instagram that you can use to increase your income? Which legal aspects do you have to consider and how do you manage to make posting your main job?

Instagram's recipe for success

Products can be successfully marketed wherever there are many active users. The popularity of Instagram and the associated reach of the platform ensure that you can earn good money with Instagram.

The great popularity of Instagram is above all itsease of use Thanks to. Whether young or old - new users usually understand the principle quickly. They take care of that Clarity of the feed, in which the latest articles are displayed as well as numerous easy-to-use functions that make the use of other apps, e.g. for image editing, almost superfluous. Photos can be transformed into impressive works with just a few clicks of the mouse and your own profile on Instagram becomes a special photo album with self-designed pictures.

What is Instagram

Instagram offers everyone the opportunity to network with others and to let people from all over the world participate in their own lives. Private users can share impressions from their lives. Celebrities like Heidi Klum or Lena Gercke use their Instagram profiles to quickly and easily bring their fans up to date.

Instagram for business

The platform is also particularly attractive for companies, as it is an extremely inexpensive marketing tool. At low cost, you can generate attention for your own products or services on Instagram and provide potential customers with all the information they need.

How you can make money with Instagram

If you include Instagram in your social media strategy, you have several options for making money with it. Of course you need a certain Range. However, there are actually no numbers that prove how many followers an Instagram profile is financially worthwhile: You can make money with 10,000 Instagram followers, but you can also make money with 1,000. In fact, there are now many companies that prefer smaller accounts to advertise there.

Instagram as an advertising channel

There are several ways to make money from advertising on Instagram. On the one hand there is the possibility of Affiliate marketing. With this method, you promote a company's product by linking to this product in a post on your Instagram profile. If users click on this link or in the best case even buy the product, you collect a commission.

Whether you're a fashion blogger helping to sell a pair of boots or a travel blogger pointing your followers to hotels - there are no limits to affiliate marketing.

Another way to make money on Instagram is this Product placement. Regardless of whether a product is clicked on or a sale is concluded, you will receive money for simply presenting a product in your account.

Whether affiliate marketing or product placement: It is important that the product to be marketed fits you and your account and that your post is thus recognized by the user as believable is perceived.

Sell ​​your own products

You can also use the shop function on Instagram to sell your own products through your posts and stories. If you already run an online shop, Instagram is the perfect addition. You simply load your picture into a post or one story high and can mark the corresponding products there and publish them without much effort. Posts tagged with a product appear in the user's feed with a shopping bag symbol in the corner. For this, however, you need a Business profile. Private users cannot use these functions. In addition, your goods must also comply with the dealer agreements and trading guidelines of Facebook, of which Instagram is a part.

Earn money with your photos

Photographers Instagram offers the perfect opportunity to share your work with the world. The market is highly competitive, but with high-quality images, the right strategy to get users to see you, and a little patience, you will surely get through the Sell ​​your photos can earn something in addition.

In addition to classic posters, you can also offer these for printing on cell phone cases, pillows, greeting cards and many other physical products. We recommend the instaprints.com website, which you can use to have products delivered to Germany.

How many followers do you need to make money on Instagram?

In fact, you don't need that many Followersas you might think. In addition to the number of users who follow your profile on Instagram, other factors also play a role in how much money you can make with your account:

  • In which niche have you settled and how easily can your products be integrated into your posts?
  • How active are your followers on Instagram? Buying Instagram followers or inactive followers will not bring you long-term sales success.
  • How do you want to advertise and which companies do you work with?

There are now many brands that rely on so-called Micro influencer put. Instagram accounts with a lower reach have a good chance of making money. The most important thing for advertisers is how active your followers are. Companies want committed usersthat ultimately also represent potential customers. With a number of 3,000 to 10,000 followers, you can earn between 56 and 112 euros via Instagram post.

What are Instagram bots?

Instagram bots act automated in your name on your Instagram account. These programs are able to self-employed Like and comment on posts. They follow or unfollow other accounts and can even send direct messages to your followers and other Instagram users. The aim of the bot is to make it easier for you to work with your Instagram account. Whether it works with the help of the bot To credibly simulate engagement and actually getting your followers to interact depends on the quality of the bot.

This is how you convince with your Instagram profile

It only takes a few seconds to form an opinion about a particular brand. That's why the first impression you make on Instagram is critical to your success. There is no right or wrong when creating your profile. The only important thing is that potential customers recognize brands quickly and easily and are encouraged to stay on your Instagram profile or visit your homepage.

A good description of your Instagram account should:

  • tell something about you and your brand,
  • Address your target group and
  • one relevant link to lead users to your homepage or to point out certain products in order to generate a sale or click.

Last but not least, yours also plays profile pic an important role. For business Instagram accounts, visitors should recognize the brand at first glance from the Instagram profile picture. The easiest way is to use your logo as a profile picture.

How can you get started on Instagram?

Around long-term successes Above all, to achieve with Instagram, it is important to set yourself small goals. Those who set unrealistic goals from the start will often fail and lose motivation in the long run. Instead, you should do things that you can actually achieve and control.

Instagram login: business or personal?

To set up your own Instagram account, you have to download the app on your smartphone. If you already have a private account, you can use your Instagram login in the settings to select “switch to a professional account” to create your business account. Alternatively, you can use multiple accounts by adding another account. If you want to temporarily deactivate your Instagram account or permanently delete your Instagram profile, you can do this either in the app or on your computer.
  • Build yourself a loyal one Community on to attention to create for your brand.
  • Get the most out of your Instagram posts using your descriptions.
  • Involve your users - for example, ask them questions regularly to increase their activities.
  • Put on consistencyto stay present. Regular posting other repost on Instagram ensures that you stay in users' minds and at the same time they know when they can expect new content in your Instagram channel.
  • Create one Editorial plan for your overview of when and how often you want to publish posts.

Selected Instagram functions at a glance

Sharing photos and videos isn't all that Instagram has to offer. Numerous other useful functions help you to design your posts in order to achieve reach.

Hashtags: Include terms marked with a rhombus

Images or posts of similar categories together. This is how like-minded people find your posts, even if they are not yet following you. You can use a maximum of 30 hashtags per post.

Instagram Stories: You can publish content that should no longer be available after 24 hours in the Insta-Stories.

Instagram zoom: This feature allows users to enlarge photos and videos in the feed and on profiles. With Insta zoom Posts are simply opened with two fingers.

Instagram filter: You can personalize photos, videos and stories in your Instagram posts with the help of the Instagram filter and many more. These include, for example

  • text
  • Sticker
  • Gifs
  • music
  • Hashtags
  • Location
  • Survey

Instagram Shops: With the shopping function you can offer your products for sale directly in your posts and stories.

Do you have to register a business?

If you plan to generate regular income with your Instagram account, you have to be in Germany Register business. It doesn't matter whether you have your account full-time or part-time operate and how many followers you have. One-time partnerships are exempt from trade tax. In order to avoid legal consequences, you should definitely protect yourself in good time.

The Registration at the trade office is quite straightforward: what documents you need to get a Trade license to apply for can be found on the website of the trade office. As a rule, in addition to the completed application, you will also need your identity card. Depending on the federal state, the trade license costs between 15 and 60 euros.

Last but not least, you must of course also state the name of your activity. For example, "Internet services". This means that you are not limited to advertising on Instagram, but can also be used on other platforms such as Facebook or make money on YouTube.

Note that as an entrepreneur who makes a profit with Instagram, you are of course also obliged to Income tax other Sales taxes to pay. The amount of income tax depends on your winnings. Under certain circumstances, you can use the Small business regulation take advantage of this and get exempt from paying sales tax. The prerequisite is that your turnover plus the applicable tax did not exceed 22,000 euros in the previous calendar year and is not expected to exceed 50,000 euros in the current calendar year.

It is important for you as an entrepreneur not to lose sight of your income and expenses. Penta's online business account helps you to always keep track of things.

Instagram as a career opportunity?

As in any profession, the same applies here: If you want to earn good money with Instagram, you need time and patience. Set small goals and check them out regularly. If you find that your strategy is not paying off, adjust your plan. Concentrate not only on your posts, but also on your Instagram profile and try to interact with your users. However, never forget that with the intention of making a profit, you also have legal obligations that you should inform yourself about early on.