Why don't people write in calligraphy
Personalize with scripts and calligraphy
With digitization, our demand for personal address is also changing. On the one hand, it should reach us more and more individually, but it is also becoming more technical. Handwriting is more emotional and valuable. Because this is how unique items are created. The fashion world and diplomacy have long known about the seductive effects of printed matter
Writing by hand. Conveying a personal message in writing and writing it dynamically is becoming more and more out of fashion. Most people are positively touched when they receive a handwritten letter or a card. In April 2015, the German Teachers Association and the Heroldsberg Writing Motor Institute found out in an online survey of 2,000 teachers that fewer and fewer students are able to write fluently. In secondary schools, 60 percent of students had physical problems handwriting for more than half an hour.
Teachers complain that motor skills are lacking. Today, schoolchildren seldom developed their own distinctive handwriting; they connect block letters without frills. Experts assume that this is also related to the changed learning methods in primary schools. In the past, children first practiced writing and then reading, today they do so at the same time. Today, children are initially much more likely to come into contact with block letters. In Finland, which always scores very well in the PISA studies, the cursive script has been abolished. However, there is also evidence that writing by hand improves human cognitive abilities. The French cognitive scientists Jean-Luc Velay and Marieke Longcamp found that children who write by hand read faster and better than children who learn to write using a keyboard. It has been found that one and the same brain region is active when writing and reading. You should try to avoid the mistake of demonizing one of the two. As in a lot of other things, the mix does it. The connections between letters and words, as provided by the Latin original script or simplified original script, become stunted when handwriting is written in block letters. This means that a basic understanding of the formal language of our font is lost that hardly anyone consciously keeps in mind: From letters to word images, from word images to lines and from lines to lines.
Handwriting is emotional
The interesting thing is that people are still enthusiastic about beautiful handwriting or calligraphy today. Calligraphy course has over 50,000 entries in a search engine. There are "hand lettering" courses or Far Eastern calligraphy now at every adult education center. Letters are brushed with a toothbrush or the tension spring is squiggled. Calligraphy is also an expression of mutual respect and appreciation in the diplomatic service. Place cards or menu sequences are written by hand.
One of the most important scripts in diplomacy has remained the English cursive, the classicist chancellery script. Whether in the White House, in Buckingham Palace or at the state banquet at Augustusburg Castle, English cursive is the first choice. It allows diplomatic formulations such as "Your Excellency" or "His Eminence" to come into their own in a particularly elegant way. Incidentally, "His Eminence" is used for bishops or cardinals, while "Your Magnificence" would be called the rector of a university. Foreign state guests from traditional countries in which calligraphy is highly valued, such as Japan, sign guest books with brush and ink, which they always carry with them.
More and more companies are rediscovering the personalized cover letter after years of producing envelope stickers from Excel lists with the laser printer. If it is an important occasion for the company or if you want to reach high-ranking or wealthy target groups, thousands of envelopes are refined by hand in calligraphy. Names are written in invitations with a filler. Then the connected written script will be popular again. Handwritten invitations are also back in vogue in the fashion industry. In times of save the date from internet printing, SMS, email or WhatsApp, handwriting on fine and well-printed paper is emotional. A combination of print and handwritten accent is particularly appealing.
The renaissance of handwriting does not mean to equate it with old-fashioned and outdated. Modern types and typefaces can be developed and this is what makes some boringly designed cards really hip. The music also uses the subject of handwriting. Lou Reed had his face described on his album "Set the Twilight Reelink". The writing wasn't from the computer, but handwriting. The so-called handwriting fonts are experiencing a renaissance. Large font suppliers such as Fontshop regularly dedicate entire catalogs to them. In addition to the fonts that can be bought, there are hundreds of free offers on the Internet, especially in the area of supposedly handwritten fonts.
You can always distinguish real handwriting from the clone from the computer. Because when it is done by hand, the ink changes and never achieves 100 percent the same order. Sometimes the paper shimmers through, then it is bold again on the paper. Even laypeople will quickly notice this. So if you write a love letter with a handwriting font, you will be quickly exposed. Because only then does the work become unique, i.e. unique, if it has been produced by a person in such a way that it cannot be reproduced. It is often enough to just put one accent.
When it comes to writing, Europe has been united since around 800 AD
The writing that we still use today, also in apps or responsive, began in ancient Rome on sarcophagi or columns as Roman capitals. These are our capital letters. The original Capitalis Monumentalis carved in stone can be admired in Cologne in the Roman-Germanic Museum or Praetorium. It is the foundation of our entire font development and gives our font its name to this day: Latin base font. Rome also plays a not inconsiderable role in the second major chapter of European writing. Charlemagne was crowned emperor in Rome in 800. During this time the Carolingian minuscule was developed. At his court by Alcuin from Ireland, advisor to the emperor and head of the chancellery. They are the lower case letters of our script. This meant that Europe had a uniform script as early as the 8th century, and the basic formal language was thus completed. All font families, be it classics like Helvetica or Times, to name the best-known, are merely fashionable versions.
Why were the lowercase letters developed? People wanted to write and read faster. Because texts with pure capital letters, written without any spaces between words, are a tedious pleasure to read. In the canon of forms between uppercase and lowercase letters, the structure of the letters changed. Rectangular and diagonal shapes dominate the capital letters. Lower case letters are more determined by rounding. Capital letters develop their formal language from their individual form, while lowercase letters show their quality more in the context of the word. Written manuscripts, in contrast to printed letters, are always written at a certain angle of inclination. That was also the case with the Romans. They were already writing the Capitalis Rustica on their wax tablets at a slight angle. The humanistic italic, the Cancellaresca, was used at the courts and the Vatican in the 15th and 16th centuries. In the 17th and 18th centuries, the time of classicism, the English cursive script became chancellery and certificate script. This development was also determined by the new printing technique of copperplate engraving, which enabled the strong distinction between fine and stronger lines.
This is often neither particularly expensive nor impossible, even with larger print runs. You only have to adapt and adapt to this in production. Not all papers are suitable to be written on. Blotting paper would certainly be the most extreme case here, but absorbent papers tend not to leave a sharp handwritten image. The pen should therefore first test the paper before it is ordered and other messages are printed on. And the producer has to plan a little more time. For handwritten entries as well as for logistics.
Unique items are handcrafted by people. Most of the time we mean works of art. We assume a certain level of design. But there is also the term unique in industrial production. This is used when devices receive serial numbers, for example. In web design, unique technical items can be found in the newsletter area, for example, if their address is personalized. Handwriting is rarely used in design there, because the content is still displayed in bulk on devices that do not allow for handwriting. However, this may change with the new generation of tablets, some of which offer a pen for digitizing handwriting.
Love letters via WhatsApp or ready-made templates
Of course, today you can also show your love to someone via WhatsApp, or simply break up. But a real letter has yet another value. Can a love vow via Snapchat that is deleted after 10 seconds last? It's not just about the external form, but about the content. In the meantime, there is content for many topics on the Internet that can be downloaded for writing letters and messages.
Deutsche Post excels here. Help in questions of how to formulate a notice of termination or a letter of complaint can be found on their online pages. And all with a click or two of the mouse. Swiss Post offers ready-made formulations for terminations for club membership, tenants' associations or magazine subscriptions, but always with a happy ending. There it says “I've always felt very comfortable in the club and spent many wonderful hours there. I would like to thank everyone for this. "There are also templates for complaints, such as telephone bills, housing allowance, notice of termination or income statement.
More read in emails
Lying straight to someone's face - that takes a good deal of cheek. Writing a lie in a letter is easier. But inhibitions seem to drop even more when it comes to e-mails. In a test, people should share money - and tell a partner the amount by email or letter. Among the people who wrote an e-mail, 92 percent stated a lower amount and kept more to themselves. In the case of letter writers, this was only 67 percent, according to a US study.
A conclusion can be that the more personally a group of people is addressed, for example when an invitation to an important event, the more one should think about a personal address that culminates in the luxury of the unique, i.e. the handwritten. The example of selective enclosures on the following pages shows how one can also personalize mass print products. The current KNOW! S 4-2015 was unique with its calligraphy.
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