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Dual studies in journalism

Dream job media - but what does a dual degree in journalism actually bring me? In the past, journalists were often lateral entrants who had studied or learned something completely different, then worked their way through a traineeship at newspapers or radio stations and received practical training to become journalists there. Nowadays, however, not only has the media landscape become more complex, the professional training of a journalist is also broad and very diverse.

For this reason, there are more and more universities and academies offering a degree in journalism. But the connection between practice and theory continues to play a decisive role in qualifying as a journalist. Therefore, the dual study journalist is the ideal way to combine both areas and to start the dream job in the media industry in the best possible way.

In contrast to many dual study programs (especially in engineering & technology or business administration), the dual study journalism does not require any math skills. This is certainly a positive aspect for many interested parties. For that are Good communication skills and sociability two properties that are only beneficial.

There are also two options for a dual study program in journalism. On the one hand, you can look for a university that offers this degree and apply there. The university will then help you find a partner company. Most universities always work with certain companies on their dual study programs. On the other hand, you can also apply directly to a company; you will find a wide range of offers on our study place exchange. Many companies advertise their dual study offers on their websites so that you can apply as you normally would.

Requirements of companies and universities

As a rule, companies and universities expect their applicants the general university entrance qualification, i.e. the high school graduation. You can't go wrong with this school leaving certificate, because you meet the most important admission requirement. Some providers also allow applicants with a technical diploma, but it may be that an additional exam has to be taken.

For companies in the journalistic field, it is usually important that you already first practical experience can show. For example, did you work on your school newspaper? Or did an internship in the media? Do you have any work samples or text samples that you can show? Some universities often require applicants to do practical work, for example, with your application you have to submit a text you have written yourself on a specific topic.

The best thing to do is to find out exactly what the requirements for a dual study journalism must be at the universities or companies beforehand.

Personal requirements

You should creative mind and a certain creative talent have to get by in journalism. But that doesn't mean you have to be an artist or recreate the world with your ideas. Journalism is a classic craft in many areas. In the dual course of study, you will learn to write, film and all the skills that are part of journalism, as with any other manual occupation. Nonetheless, it will be easier for you if you have a little creativity right from the start. The ability to write clear sentences and to be able to write texts is certainly an advantage. Besides, you should bright, curious and inquisitive character to have. You should have fun finding news and conveying it to other people in an understandable way.

Journalism is a creative course of study that places a lot of emphasis on your own personality and the creative figures lays. Nonetheless, the dual study program journalism at many universities and academies also has one business aspect. Often the course is also linked to related areas of communication / PR, corporate communication or media management. You will not only learn how to write and prepare news, but also the basics of organizing media houses or corporate press work.

Typical contents during the course are:

  • Media and Communication Studies
  • Media law
  • Media systems
  • Media research
  • Digital economy
  • Basics of corporate communication
  • Basics in marketing and PR
  • Media and communication management
  • Print journalism
  • Radio journalism
  • TV journalism
  • Online journalism
  • Editorial management

Free dual study places by email?

Every Friday we will send you an overview of the new, free dual study places - free of charge, of course!

Salary (during the dual study)

Your salary during the dual study is always regulated with your company within your employment contract. Many media houses are sticking to it collective bargaining conditions, also with regard to the pay of their trainees. The salary of the dual students is often based on the salary of the volunteers.

We have picked out a few examples of different journalistic fields of activity for you. But these are only examples; If you have any questions about earnings in your dual study program, you should contact your company directly.

Area1 year2 years3rd yearAdditional services
Private broadcasting 697 €760 €860 €not specified
Magazines700 €810 €930 €not specified
Daily newspapers560 €640 €875 €not specified

The pay structure in journalism is unfortunately not very high and can vary greatly depending on the type of employment and employer. If you are permanently employed by public service broadcaster or a large media company, you can expect better earnings and, depending on your work experience, a gross annual salary of 60,000 - 70,000 euros.

As a freelance journalist or in a smaller company, the salary is significantly lower. It's also the rule that you get paid by the line, by the article, or by the minute. Many journalists become self-employed after graduation and then bill their clients for their work. For this reason, you should first expect a starting salary of 1,500 to 2,500 euros gross per month.

Dual studies are not just dual studies. There are different study and time models offered by companies and universities. If you are not yet familiar with it, you should definitely read our detailed guide Study models and our article too Time models read.

Career and professional prospects

The professional fields in the field of journalism are diverse and extensive. There is a wide range of offers in print, TV, radio and the Internet, journalists are sought everywhere, but the competition on the market is very fierce. However, money is often tight in the media industry. As a rule, graduates are considered freelancers, freelancers or self-employed set. You can work your way up this way, but you have to plan for a low and fluctuating starting salary at the beginning. The general conditions for freelancers in the media industry are often not easy and not everyone's business. Therefore, you need perseverance to ultimately establish yourself in your dream job.

Alternatively, there is always the option of doing a dual course of study Traineeship to be attached to a publisher or a broadcasting company. This will extend your training phase, but you will already have your foot in the door with a company. A traineeship always means two more years of low pay.

The job prospects and career opportunities in journalism are nevertheless good. There are always more fields of activity in the media sector. There are numerous tasks and platforms, especially in the online market. However, media professions are also becoming increasingly popular, and the number of journalism graduates is growing steadily as there are more and more universities offering such a degree. The industry is in high demand and therefore your competition in the job market is fierce. But with a dual degree you are well qualifiedto assert yourself against the competition and to get off to a successful start as a journalist.

Did you know that ...

... the most popular medium in Germany is still television? According to a SevenOne Media study, television has the largest daily reach of all media at 80 percent.

... the media in Germany are called the "fourth power in the state"? In addition to the separation of powers between the judiciary, executive and legislative branches, the media play an important role as a fourth control body, because topics can be discussed and brought to the public through public reporting.

... a first form of the Internet was developed by the US Department of Defense as early as 1969? The forerunner Arpanet was used to network universities and research institutions.